Copywriter skills

Skills we need from a Copywriter (for websites)

Must-have: 

• Strong writing skills (US English, ideally native)
• Communication and interpersonal skills:
• Effective verbal communication,
• Ability to speak up during meetings, 
• Communication with clients, 
• Listening to feedback 
• Teamwork (collaboration with our Design and Research teams)
  

Research skills

• Understand our client’s field 
• Complete the information given by the client with additional research, if needed 
• Interview potential users
• Creative thinking
• Problem-solving skills and flexibility (it might happen that not everything goes according to plan and we might adapt a bit our process or timeline)
• UX writing (for websites)

Has to be available for meetings (on working hours, ET time)

Nice-to-have skills: 

• Knowledge in the field of our client (for example: biotech, cryptocurrency,...)
• Knowledge in the field of SaaS or Startups
• Marketing or Communications background
• SEO knowledge
• Proactivity:
• Follow up with the team in case of any blocker
• Share ideas of best practices to improve our collaboration and ways of working 
  

Some jobs to be done may be: 

• Define tone of voice
• Facilitate workshop if needed
• Prepare and lead user Interviews
• Search and contact interviewees (matching the profile of the website’s user persona), 
• Schedule and prepare the interviews 
• Interview the users
• Leverage the results to draft the copy of the website
• Craft copy for website
• Understand the client’s Business and Marketing needs

No need of specific technical skills (e.g Figma, CMS,... we take care of that)